BrightNight
Strategic direction for a flagship event
BrightNight, a next-generation power and digital infrastructure company, came to Summer Bunker with an intriguing challenge: spearhead the strategy and content for their annual AI Clean Energy Summit.
Working in close partnership with BrightNight’s exceptional team, we designed a one-day summit that brought fresh thinking to a critical question.
Insight: For utilities, the energy transition feels like it’s changing everything, everywhere, all at once. It’s an overwhelming process, so we broke it down into three essential tasks.
Retrofit: The challenge of layering advanced technology onto existing infrastructure
Redesign: The work of integrating AI-enabled, utility-scale components into the grid while meeting the challenge of load growth
Reimagine: The opportunity to shape a dynamic, resilient, AI-first grid
Once we’d established the theme, we got to work bringing it to life, taking a leading role in everything from event marketing to session planning and run-of-show development. Summer Bunker founder, Sarah Costello, made a cameo appearance as a session moderator.
